Radio Hall of Famer Angela Yee, Founder of CUP.
Coffee Uplifts People (CUP) has an ambitious vision to fulfill the uplifting promise of coffee within every touchpoint – from crop to CUP!
Coffee Uplifts People (CUP) is more than just a coffee brand; it's a movement dedicated to uplifting communities through the power of coffee. We believe in coffee's transformative potential to bring people together, spark conversations, and drive positive change. Coffee Uplifts People is not just our name—it's our mission.
Through our Press and PR efforts, we share our mission to fulfill the promise of coffee by creating economic upliftment and opportunity, which is central to CUP's mission of bringing a DIRE change (Diversity, Inclusion, Representation, Equity) to the largely non-inclusive coffee industry.
Premium quality, elevated service, and thoughtful design. From minority-owned farms, producers, importers, and roasters to baristas and coffee enthusiasts, we champion our DIRE commitment at every touchpoint. Our culturally integrated menu, sensory-stimulating experiences, and lifestyle merchandise offer brief excursions into the worldly cultures that inspire us.
By engaging with our audience through authentic and inspiring narratives, we galvanize the world to join us on this mission to fulfill the promise of coffee in every CUP!
This is how Coffee Uplifts People.
Brand Design: Channing & Company
Head of Brand, Channing Bailey