Coffee Uplifts People: Logo design by Channing Bailey. Channing & Company
Something's different about this CUP!
Coffee Uplifts People (CUP) has an ambitious vision to fulfill the uplifting promise of coffee within every touchpoint – from crop to CUP!
Channing & Company was invited to define the Coffee Uplifts People’s brand strategy and expression!
The story is in the CUP! The Coffee Uplifts People (CUP) logomark is a symbolic toast between two cups of coffee, illustrating upliftment. At the core is the U-bean, signifying the human-centered stories CUP illuminates through coffee.
Coffee Uplifts People is the brand's name and its mission. Creating economic upliftment and opportunity is at the heart of CUP's D.I.R.E. commitment to bringing Diversity, Inclusion, Representation, Equity to the coffee industry which remains overwhelmingly non-inclusive. From producers to importers, roasters, baristas, and consumers, CUP is fulfilling the promise of coffee at every step.
Something's different about this CUP!
Brand Design: Channing & Company
Head of Brand, Channing Bailey
Statement from Channing, Head of Brand (2023)
Something’s different about this CUP!
We started Coffee Uplifts People a little over 3 years ago. As Head of Brand, to see how far we’ve come and know where we’re headed, I’m deeply humbled and amazed.
Creating economic upliftment is at the heart of CUP's mission to make a D.I.R.E impact on the coffee industry.
From minority-owned producers, importers, and roasters to baristas and consumers, Coffee Uplifts People is fulfilling the promise of coffee every step of the way from crop to cup.
Our coffee and teas are of the highest quality, and authentically-sourced globally. Each CUP creates pathways to diversity, inclusion, representation and equity — this is how Coffee Uplifts People.
For every purchase, repost and shout out, we appreciate your support. Thank you for joining our mission.
Cheers ☕️
Channing Bailey
Head of Brand
#coffeeupliftspeople
—With Love from CUP 💜 ☕️
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